It was a Moldavian programmer in Italy named Eugeniu Croitoru who started the meme late last year as a way to support "civility on the Internet" and make the Web a place for "peace and level-headedness," according to The Daily Dot.
"'Bill' can be anyone who is smart and has common sense and doesn't do annoying things," he told BBC. "You'll also notice Bill can be someone who makes fun of himself and jokes about others too occasionally."
But the meme has also created a divide between social media users. Some have embraced the meme, while others have spoken out against it, even inspiring a "Don't Be Like Bill Page." For people who don't like the meme, Tech Insider has a quick explainer on how to get rid of it.