Rickman details these ambitions in the video, posted Dec 13.
"We're trying to make a viral video to help refugees," Rickman says, voiced over a tortoise chomping at a strawberry. "We're slowly gathering views as this tortoise munches away. It works like this: The more views the video gets, the more advertising revenue YouTube will give us."
Watching the tortoise video, however, gives people a unique chance to both remember Rickman and strive for some good, according to Upworthy.
"There'll be no shortage of tributes circling around the Internet, with fans in mourning and reflection, remembering him for the big roles he played on the stage and screen during his lifetime," the report reads. "But just one video lets you help refugees in the process."