New Chick-fil-A service provides a better experience for millennial moms

Chick-fil-A has decided to serve a side of family-friendliness with its chicken sandwiches, thanks to a new program called Mom’s Valet which allows parents with young children to eat peacefully.
Jan 06, 2016

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  • Chick-fil-A has decided to serve a side of family-friendliness with its chicken sandwiches, thanks to a new program called Mom's Valet that allows parents with young children to eat in the restaurant without hassle.

  • The new service allows parents to order their food through the drive-thru and then enter the restaurant, where an open table will be waiting for them, along with any high-chairs they need, Business Insider reported. Chick-fil-A will then serve the family their food.

  • The goal of this new service is to help parents by "taking the stress out" of ordering food while also keeping track of their children, who can sometimes scurry about the restaurant and cause concern, David Farmer, Chick-fil-A's vice president of menu strategy told Business Insider.

  • "Chick-fil-A's restaurant operators came up with the idea for the service after noticing how hectic the food-ordering process could be for parents of young kids," Business Insider reported.

  • Not all restaurants will offer this, though. The ones that do will have a sign out front on the drive-thru, Business Insider reported.

  • And some restaurants have allegedly already offered the service.

  • Still, such a move isn't surprising from Chick-fil-A, given the restaurant chain's family-friendly history. As Forbes reported in 2012, the Cathy family, who opened Chick-fil-A in 1967, has often lived by Christian values, including heavy support for traditional marriage, and has kept the business within the family.

  • Brothers Horace and Truett Cathy first opened the business in Atlanta. Now, Truett's son Dan oversees most operations.

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  • Chick-fil-A has also often reached out to local communities, providing more services than just fast food. The restaurant offers multiple fund-raising campaigns that help families raise money for their children's schools or other organizations, according to the restaurant's website.

  • One of these fundraisers is called Spirit Night, when families, teachers and faculty can visit a specific Chick-fil-A, with a portion of the sales going back to that group's local school, the website said. Some restaurants also offer Family Nights "to bring families together to create meaningful and memorable moments through food and fun," according to the franchise's website.

  • The restaurant also supports All Pro Dad, a nonprofit organization that aims to help dads raise their families.

  • But Chick-fil-A isn't the only family-friendly restaurant out there. For more, parents can check mommaps.com, a guide to helpful restaurants across the country.

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Herb Scribner is a writer for Deseret Digital Media.

Website: https://twitter.com/HerbScribner

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