In addition, the byproducts of cyberbulling include "low self-esteem, suicidal ideation, anger, frustration" and a slew of other problems, the Cyberbullying Research Center reported. With 97.5 percent of students in a CRC survey stating they've been online in a 30-day span, the potential victims — and bullies — are endless.
"The brainchild of Champions Against Bullying and Deutsch Inc. advertising agency, @TheNiceBot is a Twitter account devoted to tweeting nothing but compliments and kind thoughts to people throughout the day," Upworthy's report read. "Every 30 seconds to be exact."
As of Tuesday afternoon, The NiceBot had sent some 48,600 messages. Lee Moran wrote for The Huffington Post that the tweets may be "slightly cheesy" and that users of sites like Twitter typically view spam poorly.
However, Deutsch creative director Jeff Vinick told the Post any approving response beats the hate spewed online.
"While spam is normally thought of as something negative, we figured that if the message was simple and positive enough, people would respond favorably — and maybe even be tempted to spread some niceness themselves," Vinick told the Post.
So when The NiceBot tweets you in regards to making its "circuits tingle with positivity" or that it's "calculated you are awesomesauce," pass it on.
@muckercapital If hugs were snowflakes, I would send you a blizzard. #TheNiceBot
"[The NiceBot] is the Mars Rover of kindness," Adweek quoted a statement from Deutsch as saying. "We're going to turn him on and then sit back and watch as he makes the Internet a nicer place, one tweet at a time."